Someone I am close to had to deal with it. Mum was initially guilt ridden but she got over that as she realised that there was nothing she could control.
Physiotherapy was done twice a week and mum did ALL exercises religiously at least twice a day. She encouraged an all round use of the neck. But since the baby's ear is affected by the condition, they've looked into plastic surgery to get the ear reconstructed when she's older.
Bub is as healthy and normal as can be, extremely adorable too. All taken care of with physio and totally drug free.
Good Luck!