Hi Jajacha,
Actually Cow & Gate isn't particularly great compared to other brands in the UK. In the UK Plum Babies, Organix and HippOrganic, among others, are much better respected. I would recommend Plum Baby, which I think I have seen in either 360 or ELC. It's a cereal with quinoa among other wholegrains (quinoa is a South American Andean grain that's high in iron and considered a superfood), and all the sweetness comes from fruit, not sugar. If you can't find that, Organix has cereals too and at least they are organic.
Sorry I'm not quite answering your question... but hope I've offering something useful from past experience.