I've used burt's bees baby bee shampoo but found the aroma too strong. However, the baby bee bath soap is great. almost 100% natural. I however use it only twice a week since babies don't get dirty anyway.
We've been using Johnson & Johnson products on little Jeffrey since he was born 2 weeks ago.
We've been bathing him everyday, which is probably too much, but it is summer and he seems to like baths (he hardly ever cries) and I so enjoy bathing him
look up your specific type. make sure to look at the report, don't just go by the ratings which are just relative. If you view the "Hazards of one or more ingredients" section you're almost certainly in for a surprise.
My daughter was very badly alergic to J & J products....she had all types of rashes...went to many docs...till my GP asked me to switch brads...he said he's met many babies alergic to J & J products...
try aveeno baby (available at healthquest). for the more expensive end, try cowshed (at joyce beauty/lane crawford ifc) or soin de fee at valmont or sasa. my baby has really sensitive skin & all worked well without strong odor. i tried mustela (someone gave me as gifts) & also the one from chicco. neither worked for my baby.