This is an annual expo showcasing baby products. Eugene Club has a big booth there but there are many other branded products there as well. e.g. Wyeth and Mead Johnson have booths there where they encourage you to sign onto their clubs. (I did and even though I'm bfing - so not buying their products - you can still get some nice little gifts from them (feeding utensils, baby bath books etc) Some moms will go there to stock up on certain staples (diapers, baby wipes etc) which are offered at a good discount.
On the downside, you have to wait for a very long time to get in. (I think it took me over 45 mins to line up for a ticket to get in.)